| Daily approx 550 million English
based searches are being conducted over multiple search engines,
with having this fact it can be analyzed easily that there is huge
number of internet surfers daily visit various search engines and
conduct searches over anonymous topics.
These surfers visit search engines and then
visit the listed websites, specially those who ranks on top spots
over search engine result pages. Now the question arises, how these
sites are ranked on top and lower ranking by search engines, the
answer is every search engine is regulated with a set of rules of
ranking that we call algorithm, this algorithm is designed by search
engine company and therefore each search engines regulated by their
own algorithm of ranking website.
Now tell me if you have several files related to
a particular topic saved in your computer's hard-drive and now you
wanted to search out a particular file what will you do ?
The answer is simply you will make a file search
in windows with offering specific file name or the content that your
desired file contains, similarly somewhat search engines help us
sorting the websites that are crawled by their search engine robot.
The concept of search and find has discovered a
new concept of product marketing and making the sales online to
targeted customers with search engine optimisation.
Here I give you my definition of search engine
optimisation
" Search engine optimisation is a technique
of optimizing websites for better visiblity on search engines for
the most commonly and relavant keywords associated to the website or
the nature of business"
In simple words, with having search engine
optimisation, the ranking of any website is maintained on the
keywords that are closely relevant to website them or the nature of
business on which the website is developed. |